Impressum là gì

The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must discthua trận their identities và contact information in an impressum.

Bạn đang xem: Impressum là gì

Read on to find out what an impressum is, whether or not you need one, & how to create an impressum for Facebook.

Table of Contents

What Is an Impressum?

An impressum is a statement of ownership và authorship of nội dung, which is legally required to be put on published online and print truyền thông in German-speaking countries. For businesses with an online presence, an impressum means disclosing the tương tác information of the website or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to lớn impress or to lớn engrave.” The closest English equivalents lớn “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According khổng lồ the German Telemedia Act, you need an impressum if you operate a commercial trang web (including business social truyền thông media pages) in Germany, Austria, or Switzerlvà, regardless of whether you have a .de tên miền or not.

An impressum is similar khổng lồ a business’s privacy policy. However, privacy policies are more extensive sầu & required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According lớn the Teletruyền thông Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressContact information (e.g., phone number, gmail address)Business registration information (including register name and registration number)VAT ID number or trade registry number if applicable

Impressum & Facebook

Many businesses have their own websites as well as social truyền thông pages. Facebook added a feature that allows users to create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s tương tác information and legal identification numbers. Facebook allows users khổng lồ input up to lớn 2,000 characters for their impressum, after which the text is shortened, & a liên kết to lớn the complete impressum is added.

Facebook’s Pages, Groups, & Event Policies require page administrators to obey all applicable laws và regulations. This means if you’re subject to the Teletruyền thông media Act, Facebook requires you to include an impressum on your page.

Impressum Facebook Examples

There are different ways to write & present an impressum for your Facebook page. The following Facebook impressum examples vary in wording & formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, liên hệ information, business register name & number, and VAT ID. They provide additional tương tác information và resources for users who want lớn find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID và mailing address.


Birkenstock’s Facebook About Page features their business description & impressum. Although they have a relatively short impressum, they provide the required business and liên hệ information.


You can vary the length of your impressum and the order of information as long as the required information is presented.


Allianz’s Facebook About page includes their business description & impressum. They provide information about their staff & business, along with links to their full impressum, privacy policy, và Instagram page (not pictured).

Xem thêm: Ca Sĩ Hồng Nhung Bao Nhiêu Tuổi, Trang Thông Báo Lỗi 404


Impressum are also referred khổng lồ as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum to lớn your website’s full imprint or impressum page for your users’ convenience.

How to lớn Add an Impressum on Your Facebook Page

Here’s how to lớn add an impressum khổng lồ your Facebook page:

Click Pages in the left thực đơn of your News Feed.Go khổng lồ your Page & clichồng Edit Page Info.Scroll down khổng lồ the More section & enter your business information in the Impressum field.Clichồng Save sầu Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Cheông xã out the impressum samples below to lớn get ideas of how lớn format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business và liên hệ information for their Switzerlvà office. They also provide contact information for their US office for US users.


It’s a good practice for multinational companies with English websites khổng lồ post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerlvà, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, và provides company details including the CEO’s name, business address, liên hệ information, và business registration information.


Follow this example by identifying who manages or owns your trang web. If your website is maintained by a third-các buổi tiệc nhỏ organization, include their liên hệ information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum & disclaimer page features liability and privacy disclaimers in addition to lớn their impressum. They also provide information about the third-party organization that developed their trang web.


Like in the example, you can choose khổng lồ include your impressum in your disclaimer, or simply provide a liên kết khổng lồ the impressum page if it’s too long.

Next Steps

Now that we’ve walked through what an impressum is và how khổng lồ create one, let’s revisit what you need to know about impressum:

An impressum is a statement of ownership & authorship.An impressum helps combat spam and disinformation by holding creators responsible for their nội dung.An impressum is legally required for commercial sites operating in Germany, Austria and Switzerl&.A standard impressum text includes names of the business/trang web owner, business tương tác information, and any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or Review the Telemedia Act for detailed descriptions of the requirements.

When writing your impressum, you can draw inspiration from impressum examples.

Finally, display your impressum in conspicuous places on your website or Facebook page khổng lồ comply with German laws.